Stela Equestrian Centre is located in Byala Cherkva resort, at the foot of the magical mountain of Orpheus in the Rhodopes. The Syarov family established the Centre in 2008 as a way of combining their passions for horses, riding, and the great outdoors. They began advertising through Google Ads two years later. Happy with their four years of investment, Director Bogdan Syarov says, “Google Ads helps us achieve impressive growth of 20–30% a year. Apart from anything else, this gives us confidence that we are competitive in a sector that is only just starting to develop.” Syarov cites another reason to be happy: “Google Analytics reports show an increasing international interest in our site. This indicates that we could aim for a share of the foreign market.” The young Manager is currently targeting his advertising overseas in the UK, Germany and France. He expects to face significantly greater competition in these countries, but feels confident about this move. Bogdan concludes: “Google is the pillar of our online advertising. We believe that advertising in Google Ads guarantees powerful results.”

Visit Stela Equestrian Centre at http://www.konnabazastela.com

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AquatoniK is a five-star facility located close to Lake Kleptuza in Velingrad – the town known as the ‘pearl of Bulgarian spas’. Online advertising makes up the lion’s share of AquatoniK’s marketing mix, and Google Ads has been its preferred advertising tool. Marketing Manager Silvia Dimitrova says: “Thanks to Google Ads, we get more visits to the site and more reservations. Advertising with Google Ads has helped us to achieve a 25–30% growth in summer and winter reservations, and more than 10% annual growth – not to mention a 5–7% increase in the number of foreign visitors.”

Silvia explains that Google Ads also offers opportunities to apply flexible advertising approaches and control spending: “We cut the price per click for common search words and boosted our investment in a small number of specific terms. This enabled us to highlight what makes our services unique and set ourselves apart from the competition.”

Visit AquatoniK at www.aquatonik.com

Grow with Google helps people discover and learn new skills to grow their career or business, taking advantage of the opportunities ahead. See how, with the help of technology, people have successfully achieved their goals, turned their passion into reality, and put new skills into action. https://g.co/GrowEurope

Event Design stages corporate events and conferences and organises group business trips. Google AdWords has been a key tool in the company’s advertising strategy. Managing Partner Maria Arsova finds the investment more than worthwhile, as it recoups itself time after time through the turnover it generates: “Thanks to Google Ads, we convert 10% of all enquiries into orders. Advertising with Google Ads is genuine commercial advertising because it leads to genuine commercial sales.” The firm’s consistent use of Google Ads has led to two new staff, more orders and client diversification. Greater visibility online is another benefit that places Event Design ahead of competitors. Maria adds: “Through Google Ads, we reach potential clients who fall outside our focus areas and whom we wouldn’t otherwise have targeted. Another plus in achieving rapid results is being able to highlight current events by directing traffic at selected times.” She can’t praise Goоgle’s contribution to the company enough: “Google helps us keep ahead of the game both in terms of reacting and mode of action; it helps us keep pace with trends and stay up-to-the-minute in our dynamic sector.”

Grow with Google helps people discover and learn new skills to grow their career or business, taking advantage of the opportunities ahead. See how, with the help of technology, people have successfully achieved their goals, turned their passion into reality, and put new skills into action: https://g.co/GrowEurope

Rosey’s Mark is an online shop offering a range of foods, ornaments and jewellery made from Bulgarian roses. Soon after its launch in 2012, the company began using several Google products – and it has found Google Analytics to be the most effective. Owner and Director Rositsa Paunova has nothing but positive things to say about the tool: “Google Analytics has allowed us to monitor the behaviour of our target audience and optimise our website accordingly.” The young company currently has just two employees, but has grown thanks to a combination of free products such as Google Analytics and Search Console, which have helped the company look bigger, and broadened its horizons. Rositsa is convinced Google is entirely to thank for their sales outside Bulgaria. Rositsa believes that Rosey’s Mark has found a true partner and friend in Google: “We are hugely appreciative of the fact that Google helps small businesses like ours. It is a source of inspiration for us and helps us develop our tactics.”

Grow with Google helps people discover and learn new skills to grow their career or business, taking advantage of the opportunities ahead. See how, with the help of technology, people have successfully achieved their goals, turned their passion into reality, and put new skills into action. https://g.co/GrowEurope